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For 30 years, John Chae, CEO of Hosung, has taken joy in the knowledge that his company’s toy products have brought smiles to children’s faces, and that his fun creations make their worlds a little brighter.
John’s wife, Doreen, was diagnosed with cancer in 2002. While receiving various treatments to regain her health back, John and his family began thinking about healthier way of living – from food and lifestyle products to the very simplest of things including what we give to our children. This triggered an avalanche of thought:
Could we create a toy that could be the healthiest, safest toy available?
John wanted to contribute to the world by creating toys that would not only bring smiles to children’s faces with charming designs, but also peace of mind. This is how miYim™ toys were created, using organic materials and a dye process free of chemicals.
miYim™ toys… inspired by what nature provides and by the respect we give back to nature.
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