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Gustav Maxwell & Co. was founded in the summer of 2003 by Mari Jansdotter, a San Francisco mom, who was inspired to create a contemporary baby bedding collection to complement today’s modern home. Using fabrics that combine bold colors with geometric and flower prints, Gustav Maxwell & Co., introduced its first “Gus & Max” collection in January 2004.
In addition to the unique choice of fabric, the Gus & Max collection offers versatility. The Gus & Max bumpers, quilts, pillowcases, bed skirts and duvet covers can be reversed to create a different look, without the expense of two sets of bedding. And, the crib-to-toddler collection provides parents the opportunity to convert the crib bedding to reversible toddler bedding when the baby moves from a crib to a toddler bed.
Complementing the 100% cotton bedding, the Gus & Max collection offers accessories that are made of an amazingly soft and washable fleece. The Ultra Soft accessories include reversible blanket & teddy bear sets, sleep bags for babies, crib/toddler fitted sheets, changing pad covers, large throw blankets with matching decorative pillowcases for the nursing chair and for toddlers; and recently wonderful reversible toddler and adult robes. These ultra soft must-haves are offered in an array of modern colors that match the bedding.
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